milka chocolate (EU)

Part of the work that put Crispin on the map was the work for BMW's MINI Cooper. 

MINI didn’t have money for a big TV campaign, yet still needed to make a lot of noise entering the market. So we looked at more traditional forms of media, specifically print, and inovated. And we produced a f**kton of work.

Agency: CP+B Europe

THE TENDER VENDOR

Simple exchange: give love, get chocolate. Could be a handshake, a hug, or a high-five. 

SITE | OOH

Milka didn't have a creative hub. So we revamped their look and applied the new strategy Dare to be Sweet, on their homepage. It acted as home base for all creative to launch off of.

MILKA TV "Nudge"

:30 spot that aired in Europe to debut the new creative direction for Milka.