MOBILE STRIKE TV CONCEPT

Was brought in to create a Superbowl spot featuring Arnold Schwarzenneger for Machine Zone's new app, Mobile Strike.
One caveat: we couldn't show any footage of the game. So we liked the idea of just blowing things up coupled with Arnold singing 'Welcome To The Jungle' through a field of explosions. 
And since building bases was the success to winning the game, we created a Skrillex-inspired spot that drove home that message.
These two concepts made it to the meeting, but never made it to the screen. We did work with the best Arnold VO in the world though.

Agency: Untitled Worldwide LLC