YASSO FROZEN GREEK YOGURT
Yasso® was founded by two young entrepreneurs, who went to ice cream school, and came out with frozen greek yogurt. We positioned them as the Ice Cream School Misfits, and created and integrated campaign around our line - Boom Goes The Ice Cream.
Agency: Fortnight Collective
Strategy: goodDog
I SCREAM TRUCK (ACTIVATION)
An experiential concept that punched ice cream iconography in the face. We took an old ice cream truck, stripped it down and rock n’ rolled it up. Fully equipped with a yogurt bar mohawk and an I Scream Booth where people would step inside and scream for Yasso® Frozen Greek Yogurt and different levels of branded gear.
YASSO SOCIAL (FILMS)
Anytime you have to talk about calorie count, it's like a punch to the gut. So we needed a way in, that made people laugh and didn't feel like bullshit.
With limited budget, resources and timing (1 day STILL photoshoot in NYC), we cranked out these little gems. They went beyond IG & FB and were pre-roll on YouTube and as trailers in Boston area cinemas.
GEAR
Created a punk style logo with the product and applied it on the side of the truck and to various swag.
OUTDOOR
We crafted some lines and pumped the Yasso® flavor colors, so they'd be sure to stand out up in the sky.
