egglife egg white wraps

egglife® is the high protein renegade on shelves. But don’t think for a second that this egg white is at all vanilla. They have power, they have vibrance and they have a cleverness that winks big in the category. I created their brand positioning SNEAKY PROTEIN which soft launched in 2025 and roared into 2026 with an WNCAA partnership, Ross Mathews celebrity endorsement and social content, digital-first creative and evolving into head turning outdoor media.

Production Company: Warm & Fuzzy

Sneaky Protein (ctv ncaa)

This positioning is pure, honest and a little cheeky. It’s Ducking Good Rice!
These videos ran on Netflix, CTV, e-charging stations and all social platforms. They also made their debut at Expo West.

OUTDOOR MEDIA

High protein. Low Carb. Big Flavor. The throuple 2026 needed.