Executive Creative Director, Brand
Vega Sport is one of the larger B-Corps and the official sponsor of Ironman Kona.
They needed creative films, visual identity and a brand positioning to help capture their founder (Brendan Brazier) and the Vega athlete’s stories. Working directly with Brendan, we created Vega’s war cry - ‘Power Your Story’ - and shot a master narrative that ran in the US and Canada.In 2022, Vega Sport is still using ‘Power Your Story’ in all of their brand efforts.
You can see the promotional cut here.